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Drug And Device News: Study Questions Medical Devices' Safety Evidence

Elsewhere, The Associated Press reports on a new advertising approach for Viagra — a TV commercial that targets women.  

The Wall Street Journal: Medical Devices Lack Safety Evidence, Study Finds
The majority of moderate- to high-risk medical devices approved by the U.S. Food and Drug Administration lack publicly available scientific evidence to verify their safety and effectiveness despite requirements in the law, according to a study released Monday (Burton, 9/ǽ).

The Associated Press: Viagra Ads Target Women For 1st Time
The maker of the world’s top-selling erectile dysfunction drug on Tuesday will begin airing the first Viagra TV commercial that targets the less-obvious sufferers of the sexual condition: women. In the new 60-second ad, a middle-aged woman reclining on a bed in a tropical setting addresses the problems couples encounter when a man is impotent (9/30).

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